Fake lesbians, murder advertising, sexy sumo wrestlers, naughty surrealism and punching employees. Shockvertising is not a new tool, but the viral nature of the blogosphere is making ‘shock’ more popular than ever before.
Shock is something that can have a powerful impact. It can open our eyes and change lives. You’ll see from this video that many of the most extreme examples of shockvertising are governments, charities and public service announcements.
Typically, marketers find themselves with boring messages or products, but the medium can make a message viral. For example, it isn’t ‘exciting’ to tell people not to eat beef, so PETA glams up their message with naked celebrities, and packages up fake dead bodies to look like meat. That’s a message you’ll remember.
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