Sportswear giant adidas introduces a new iteration of the new ZX 2K Boost Utility sneaker model with a GORE-TEX update that prepares for the outdoors. Most of the shoe's upper is made using a Carbon hue and are complemented by stark black hues at the mudguard and the heel cages.
The tongue is complete with zippered enclosures for function and it is then overlapped with thick rope laces for a terrain feel. GORE-TEX branding makes its way onto the shoe by the medial side to reference that it is able to combat waterproof sensibilities. The midsoles have Boost foam and can be seen from the midfoot to the front area and it all sits on top of a hiker-friendly sole unit.
Chunky Durable Utility Sneakers
adidas' ZX 2K Boost Sneaker Gets a GORE-TEX Update for Spring
Trend Themes
1. Durable Utility Sneakers - Opportunity for using high-performance materials and innovative design to create long-lasting footwear for outdoor and active pursuits.
2. GORE-TEX Footwear - Disruptive innovation opportunity to integrate waterproof and breathable materials into footwear for all-season wear.
3. Terrain-inspired Design - Opportunity to leverage design elements inspired by the textures and colors found in nature to create unique footwear styles for adventure and exploration.
Industry Implications
1. Sportswear - Adidas' use of GORE-TEX technology presents an innovation opportunity for sportswear companies to create high-performance outdoor gear.
2. Footwear - The use of durable materials and rugged design creates a disruptive opportunity for the footwear industry to create shoes that can withstand harsh conditions.
3. Outdoor Gear - The ZX 2K Boost Utility sneaker's GORE-TEX update highlights the need for high-quality, waterproof gear for outdoor enthusiasts. Innovative materials and design can disrupt this industry to improve comfort and safety during outdoor activities.