Many consumers outside of creative fields don't recognize how much even opposing artistic scales have in common. Zuuk Tea packaging was undertaken as an assignment to demonstrate that concepts from divergent design disciplines can come together quite beautifully.
Here, student Shen Yeqin took her inspiration from Dutch architect Rene van Zuuk, who she admires for his solid-looking yet lightweight approach to contemporary construction. Employing the same subtle curves and the sturdy grounded forms, this young creative developed a lovely box for the storage of loose leaf teas.
It seems as though a durable white plastic casing makes up the bulk of the container, while an assortment of molded bamboo wood lids might be applied according to the color of the infusion inside. And just like a building, Zuuk Tea packaging can welcome new contents once the previous are gone.
Architectural Infusion Branding
Zuuk Tea Packaging Takes Aesthetic Inspiration from Buildings
Trend Themes
1. Cross-disciplinary Design - Exploring the overlap between different design disciplines and finding inspiration from diverse sources can lead to visually striking and innovative packaging designs.
2. Architectural Influence - Drawing on architectural concepts and designs can bring a sense of solidity, form, and aesthetic appeal to packaging and branding.
3. Sustainable Materials - Using eco-friendly materials like bamboo wood alongside durable plastics can create sustainable and visually appealing packaging solutions.
Industry Implications
1. Packaging Design - Packaging designers can leverage cross-disciplinary design approaches to create visually striking packages that distinguish their products in the marketplace.
2. Tea Industry - Tea brands can tap into architectural influences to create unique packaging that resonates with consumers and showcases the quality and aesthetics of their products.
3. Sustainable Materials Technology - Companies in the sustainable materials industry can explore the use of eco-friendly materials like bamboo wood in packaging design, offering eco-conscious alternatives to traditional materials.