Plenty of conferences tend to target certain age demographics as a consequence of the subject matter, but the ZoomerShow has been organized specifically for a particular age group. Hosted in three Canadian cities every year, this event has an overall lifestyle focus for people 45 years old and up.
Toronto, Ottawa and Vancouver all offer attendees some entertainment from their generation: music from the 60s, 70s and 80s with live concerts, cover bands and dances with classic rock and disco DJs. A great sense of community is created through lectures, workshops and mingles that focus on everything from financial investments and retirement to nutrition, sports and overall wellness. The ZoomerShow happens months apart between the three cities and has attracted baby boomers from all over the country, growing the conference each year.
Baby Boomer Expos
The ZoomerShow is a Canadian Lifestyle Event for People 45 and Over
Trend Themes
1. Baby Boomer Lifestyle Events - The rise of age-targeted lifestyle events provides opportunities for companies to create products and services catering to the unique needs and interests of baby boomers.
2. Community Building for Baby Boomers - The ZoomerShow's focus on creating a sense of community through entertainment, education, and socialization provides opportunities for companies to create products and services that foster a sense of belonging for older individuals.
3. Health and Wellness for Baby Boomers - The ZoomerShow's focus on nutrition, sports, and overall wellness presents an opportunity for companies to create products and services that cater to the growing demand for health-related solutions among baby boomers.
Industry Implications
1. Event Planning Industry - The success of the ZoomerShow provides opportunities for event planners to create age-targeted events that cater to the unique needs and interests of baby boomers.
2. Entertainment Industry - The popularity of music from the 60s, 70s and 80s at the ZoomerShow highlights the demand for nostalgia-driven entertainment among baby boomers, creating opportunities for artists and performers who specialize in this genre.
3. Health and Wellness Industry - The emphasis on health and wellness education at the ZoomerShow provides an opportunity for companies in the health and wellness industry to create products and services that cater to the specific needs of baby boomers.