Streetwear giant Off-White works in collaboration with Nike on a set of colorways of the signature Zoom Terra Kiger 5 sneakers. The silhouette arrives in three colorway options that are accented with neon hues to immediately captivate attention. The three colorways include a blend of metallic silver, sail, safety orange, and white, green metallic silver, and sail, and finally, black, metallic silver, white, and pink blast.
The collaborative sneaker is set to be a part of Virgil Abloh's 'Athlete in Progress' collection, featuring a selection of performance-ready products that surround running. The latest Zoom Terra Kiger silhouette blends trail-like laces with technical laces alongside a Zoom sole unit, finished off white running spokes for traction. Additional details include the industrial marks, orange tabs, and dark green zipper tags. The sneakers will be available alongside the Athlete in Progress products beginning June 27th.
Neon-Accented Running Sneakers
Off-White and Nike Launch Bright Zoom Terra Kiger 5 Shoes
Trend Themes
1. Collaborative Sneaker Releases - Businesses in the fashion industry can seek to collaborate with others to create unique and limited products that appeal to trend-conscious consumers.
2. Neon Color Accents - Industries can look into incorporating bright neon color palettes into their products to capture the attention of younger and bolder consumers.
3. Performance-ready Streetwear - Businesses can expand their offerings to include technical and athletic clothing that taps into the growing streetwear and athleisure markets.
Industry Implications
1. Fashion - Fashion brands can look to leverage partnerships and unusual collaborations to create limited-edition products that appeal to niche audiences.
2. Footwear - Shoe manufacturers can incorporate bold neon colors into their products to stand out in a crowded market and appeal to trend-conscious consumers.
3. Athletic Apparel - Brands can tap into the growing trend of performance-based streetwear by creating technical apparel that is trendy and suitable for everyday wear.