Demeter recently released its 2017 Zodiac Collection, introducing consumers to 12 unisex scents that are designed to capture the traits, energy and strengths of each sun sign. To unify the collection, each fragrance is packaged in a tall glass bottle and a secondary white box.
While the fragrance tailor-made for Leo boasts warm, spicy and citrus notes, the blend for water sign Pisces includes cooling lime, teak and verbena. All of the Demeter Zodiac Collection scents are available as both an eau de toilette spray or a roll-on perfume oil.
Although the scents can be selected individually according to one's horoscope sign, Demeter also notes that it's possible to "layer multiple fragrances to perfectly represent the planetary positions of your specific birth date and time, or unite the signs of a significant other with your own, to create a shared customized scent with your friends or significant other."
Astrological Fragrance Collections
Demeter's Zodiac Collection Introduces Scents for Each Sun Sign
Trend Themes
1. Personalized Fragrances - Creating custom scents based on individual birth date and time or combining multiple fragrances for a personalized experience.
2. Astrology-inspired Products - Developing products that resonate with consumers' astrological signs, catering to their different traits and characteristics.
3. Unisex Fragrance Collections - Designing fragrance lines that appeal to both men and women, breaking traditional gender boundaries in the fragrance industry.
Industry Implications
1. Fragrance - Opportunity for fragrance companies to offer personalized scent experiences based on astrology, catering to customers' individual preferences.
2. Beauty and Personal Care - Creating astrology-inspired beauty products, such as skincare, makeup, and haircare, that align with consumers' zodiac signs.
3. Personalized Gifts - Developing customizable gift options that incorporate astrological elements, appealing to consumers seeking unique and meaningful presents for loved ones.