This experimental sticker project by French designer Benoit Lemoine is simple but entertaining. Large rolls of tape are applied to public spaces and trees to mimic a giant zipper.
I hope Lemoine makes his creation available to the public, as there is clearly much fun to be had with this one.
The gallery also shows the Zipper Pond by JuMing at the Juming Museum.
Implications - In a market where consumers have access to an extensive collection of products and services from which to choose, inventive and out-of-the-box products or ideas are refreshing and highly appealing. Consumers today yearn for new and unexpected experiences that can spark their own imagination. Life-sized installations and unconventional pieces of art such as the giant zipper tape for trees offer consumers new and unusual experiences that are often lacking in a market that is overloaded with generic and exhausted ideas and products.
Zipped-Up Public Spaces
The Zipper Tape Project
Trend Themes
1. Life-sized Installations - Life-sized installations offer consumers new and unusual experiences that are often lacking in a market that is overloaded with generic and exhausted ideas and products.
2. Unconventional Art - Unconventional pieces of art, such as the giant zipper tape for trees, offer consumers new and unexpected experiences that spark their own imagination.
3. Inventive Products - Inventive and out-of-the-box products or ideas are refreshing and highly appealing to consumers who yearn for new and unexpected experiences.
Industry Implications
1. Art - The art industry can embrace life-sized installations and unconventional pieces, such as the giant zipper tape, to provide new and exciting experiences for art enthusiasts.
2. Marketing/advertising - Marketing and advertising industries can leverage inventive products and ideas to create unique and memorable campaigns that capture consumer attention.
3. Tourism/entertainment - The tourism and entertainment industries can incorporate life-sized installations and unconventional art to offer tourists and visitors memorable and photo-worthy experiences.