Chinese New Year is a special time of year to celebrate poetry, optimism, and vitality, so Hennessy collaborated with the internationally acclaimed artist Zhang Enli to create original artwork and gift packages. For Hennessy, collaborating with the internationally recognized artist is a way to honor a spirit, a vision, and a commitment to art.
Coming after a time of challenge and loss, the Tiger represents hope and augurs and renewed energy and vitality. For Hennessy, Zhang Enli created original artwork where he drew strength from nature, offering a universal portrait of energy and optimism entitled "Poetry and Wine Welcome the Tiger."
Inspired by Zhang Enli’s "Poetry and Wine Welcome the Tiger" Hennessy will be releasing special editions of Hennessy V.S.O.P. and Hennessy X.O..
Tiger-Inspired Alcohol Packaging
Hennessy Enlists Artist Zhang Enli to Create Custom Artwork
Trend Themes
1. Custom Alcohol Packaging - Brands collaborating with artists to create original artwork for limited edition packaging offers a unique and collectible experience for consumers.
2. Celebrating Cultural Holidays - Brands can showcase inclusivity and respect for different cultures by creating special products to celebrate cultural holidays like Chinese New Year.
3. Nature-inspired Artwork - Using nature as a source of inspiration for artwork in branding can represent hope and energy for consumers during challenging times.
Industry Implications
1. Alcohol and Beverage Industry - Incorporating custom artwork and limited edition packaging can help brands differentiate themselves in a crowded market and enhance the consumer experience.
2. Art and Design Industry - Working with brands to create custom artwork for limited edition products provides opportunities for artists to showcase their work and reach new audiences.
3. Marketing and Advertising Industry - Using cultural holidays and themes in marketing campaigns can help brands connect with consumers on a personal and emotional level, increasing brand loyalty.