Zero-G Skittles were created to commemorate the brand's first trip to space and the limited-edition treat bags are filled with purple and blue candies. The Pineapple Passionfruit, Raspberry and Berry Punch flavors can be found within aluminum packaging that will only be around for a short time, and fans will have the chance to get their hands on the limited-edition pack later this summer.
With this release, Skittles is supporting the Smithsonian's National Air and Space Museum in the hopes of inspiring the next generation of explorers and innovators, all the while pleasing earthlings and extraterrestrials alike with fun flavors and packaging.
The playful product appeals to fans of sweet treats and space travel, marking Skittles' far-off journey.
Commemorative Sci-Fi Candies
Limited-Edition Zero-G Skittles Feature Intergalactic Packaging
Trend Themes
1. Intergalactic Merchandising - Exploring the potential to create more commemorative products like candies, merchandising space missions, and aerospace exploration.
2. Branded Space Missions - Opportunities exist for brands to create their own space missions and excursions, link up with private space companies, and work on disruptive advertising campaigns catering to the emerging 'space tourism' niche.
3. Space Inspired Flavors - The food industry has an opportunity to expand its product line incorporating sci-fi and space-themed flavors.
Industry Implications
1. Confectionery - The global confectionery industry can create new sub-categories of sweets marketed towards sci-fi and space aficionados.
2. Space Tourism - An emerging and highly profitable industry, it can be a potential partner for companies aiming to invest in disruptive advertising and branding opportunities for space missions.
3. NASA & Private Space Exploration - Companies partnering with space exploration ventures may develop branding initiatives and product development opportunities for space missions.