Reed’s, Inc., America's leading ginger beverage brand, has announced the launch of 'Reed's Zero Sugar Stormy Mule,' which will be distributed exclusively via retailers on the West Coast.
The new sugar-free drink builds on the brand's signature alcoholic RTD beverage, the 'Classic Mule,' by offering consumers a unique twist on the Dark & Stormy cocktail. The Stormy Mule is made with naturally brewed fresh ginger root and contains a natural rum taste. In addition, the beverage features a 7% ABV and is made without the use of artificial flavors, colors, or GMOs.
"With the strong customer acceptance and sell-through of our Zero Sugar Classic Mule launched in June 2020, we felt it was a natural next step to continue expanding our alcohol RTD portfolio," said Norman E. Snyder, CEO of Reed’s.
RTD Stormy Ginger Beers
Reed's Launches Zero Sugar Stormy Mule Throughout the West Coast
Trend Themes
1. Zero-sugar Alcoholic Drinks - There is a growing trend in the alcoholic beverage industry for zero-sugar or low-calorie options that provide a healthier drinking alternative and a unique taste experience.
2. Naturally-brewed Beverages - Consumers are increasingly interested in beverages made with natural, organic, or locally-sourced ingredients, creating opportunities for companies to offer unique and high-quality flavor profiles.
3. RTD Cocktail Innovation - RTD cocktails are becoming more popular as consumers seek convenience and high-quality flavor combined in one package, and companies have the opportunity to create unique flavors and experiences.
Industry Implications
1. Alcoholic Beverage Industry - The launch of Reed's Zero Sugar Stormy Mule reflects a growing trend in the alcoholic beverage industry for healthier, more natural drinks with unique flavor profiles.
2. Craft Beverage Industry - Artisanal, craft breweries and distilleries are more in demand as consumers look for unique drinks and high-quality flavor profiles and opportunities to innovate and create new cocktails.
3. Convenience Retail Industry - As RTD cocktails become more popular, there is greater opportunity for convenience stores to expand their offerings and capture new customers with unique products and flavors.