Instead of measuring time with minutes, Rafael Lozano-Hemmer created the Zero Noon clock in order to base time on the human experience. Throughout the day, Lozano-Hemmer's clock ticks in unison with various metrics.
Each setting on the Zero Noon allows users to use a different statistic. Some of the more interesting ones include the number of spam emails sent, the number of beers drunk in America and the number of heartbeats. Just like a real clock, each new day resets the count to zero. At noon, the clock starts counting all over again.
Lozano-Hemmer created the clock by tapping into various publicly available data sources. The Zero Noon gets its data from the government, various financial institutions and other data-collecting entities.
Time-Eschewing Clocks
The 'Zero Noon' Clock Tells Time Based on Stats
Trend Themes
1. Data-driven Time Measurements - Opportunity for creating innovative clocks that measure time based on different metrics and data sources.
2. Personalized Timekeeping - Potential for developing clocks that allow users to customize time measurements based on individual preferences.
3. Interactive Time Experience - Possibility of designing clocks that engage users by displaying real-time statistics and metrics.
Industry Implications
1. Consumer Electronics - Disruptive innovation opportunity to create smart clocks that integrate data sources for personalized timekeeping.
2. Data Analytics - Potential for leveraging public data sources to develop innovative clock technologies and data-driven insights.
3. Advertising and Marketing - Opportunity to utilize real-time metrics from various sources for interactive clock displays in promotional campaigns.