These Zero Degree Jeans ads effectively use assvertising to promote their Slim Fit women's denim design.
The ads show how the contents of the back pockets (keys, mobile phone) have left an imprint on the ass cheeks of the female wearing the extremely tight slim fit jeans.
The ads were created by Euro RSCG, South Africa.
Implications - The idea that sex sells has been prevalent in advertising for a very long time. The reason this idea exists is the fact that people are drawn to other people, whether that be in real life or on a giant billboard. Advertisers that use explicit images in their ads are going to gain a lot of attention because people can't help but look.
Assvertising Denim
Zero Degree Slim Fit Jeans Imprint Your Skin
Trend Themes
1. Assvertising - Exploit body parts to catch public eye for advertising campaigns.
2. Imprint Jeans - Design apparel incorporating technology to imprint designs on human skin.
3. Sex Sells - Use of suggestive and sexualized images to boost brand's marketing campaigns.
Industry Implications
1. Fashion - Integrate innovative technologies and designs to promote brand through suggestive ad campaigns.
2. Beauty - Incorporate technology to develop products that enhance the appearance of body parts, such as imprinting makeup on skin.
3. Marketing - Encourage creativity and exploration of provocative advertising strategies to increase brand visibility.