As an alternative to consuming soda and other sugary drinks, people are instead turning to zero-calorie flavored water beverages, including innovative options like Liberty Beverages' Aqwi Organics. This unique line of infused water is rich with sea salt and antioxidants from kelp. The flavored water beverages are offered in fruity varieties like Guanabana Passion Fruit, Blood Orange Pineapple, Cucumber Watermelon Lime, Mango Peach and Coconut Lime, each of which is packaged in a slender glass bottle.
Aqwi Organics was created to be more in line with health-conscious consumers' desire for simplified, better-for-you beverages. The drinks specifically take inspiration from seawater, which boasts a rich micronutrient and mineral profile—and in place of seawater, the brand's unique ocean-inspired drinks make the most of seaweed and sea salt.
Seaweed-Infused Flavored Water
Aqwi Organics' Zero-Calorie Flavored Water Features Sea Salt & Kelp
Trend Themes
1. Zero-calorie Flavored Water - Disruptive innovation opportunity: The trend of zero-calorie flavored water presents opportunities for beverage companies to cater to health-conscious consumers seeking alternative options to sugary drinks.
2. Seaweed-infused Beverages - Disruptive innovation opportunity: Creating seaweed-infused beverages taps into the growing demand for functional beverages and the health benefits associated with seaweed.
3. Ocean-inspired Beverage Packaging - Disruptive innovation opportunity: Developing unique and visually appealing packaging inspired by the ocean can help beverages stand out in a crowded market.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: The beverage industry can explore and capitalize on the trend of zero-calorie flavored water by introducing new products and flavors.
2. Functional Food Industry - Disruptive innovation opportunity: The functional food industry can incorporate seaweed into their products to create innovative and healthy options for health-conscious consumers.
3. Packaging Industry - Disruptive innovation opportunity: The packaging industry can collaborate with beverage companies to design eye-catching and ocean-inspired packaging for their products.