Emory Vodka is the creation of Blue Vase Marketing's collaboration with artist Blake Emory who together have created a vodka and an inspiring zebra logo. The zebra logo is mimicked after an Emory's famous "Optic Modernism Zebra Love" oil painting. The concept is transplanted from the oil painting onto the frosted glass of the bottle.
The limited-edition bottles have been designed to increase awareness of endangerment and animal cruelty. A portion of the proceeds from the vodka sales will be donated to the ASPCA to help prevent cruelty towards animals.
Emory Vodka was launched in Spring 2015 with the idea to bring great vodka and artistic design together. It is one of the few corn-based vodka varieties available as an ultra-premium beverage. It is an all-natural gluten-free drink that has been distilled six times during the traditional fermentation process.
Safari Alcohol Packaging
Emory Vodka Infused an Exotic Zebra Logo onto its Bottles
Trend Themes
1. Alcohol Packaging Innovation - The infusion of artistic designs onto alcohol packaging presents an opportunity for disruptive innovation in the industry.
2. Cause-based Marketing - Brands donating a portion of sales to charitable causes can disrupt traditional marketing strategies and engage socially conscious consumers.
3. Limited-edition Collaborations - The collaboration between artists and brands for limited-edition products opens up possibilities for disruptive innovation in various industries.
Industry Implications
1. Alcohol Manufacturing - Incorporating unique artistic designs onto alcohol packaging can differentiate brands and create disruptive innovation opportunities in the alcohol manufacturing industry.
2. Marketing and Advertising - Cause-based marketing, where brands contribute a portion of sales to charitable causes, disrupts traditional marketing and advertising strategies in various industries.
3. Art and Design - The collaboration between artists and brands for limited-edition products creates disruptive innovation opportunities in the art and design industry.