Zaxby, the American chain of fast casual restaurants offering chicken wings, chicken fingers, sandwiches, and salads, recently joined the "chicken sandwich wars" with the launch of its new signature sandwich nationwide.
Available at all 909 Zaxby’s locations across 17 states, the delicious new Zaxby Signature Sandwich is made with a double hand-breaded fillet, with three thick-sliced, crinkle-cut pickle chips and served on a buttery toasted, split-top potato bun. Consumers have the option of adding either the Zax Sauce or new Spicy Zax Sauce on the burger.
To kick off the launch of the new Signature Sandwich (which has outperformed Zaxby's previous fillet sandwich by 600%), the brand is inviting fans to download the app and register for the Zax Fanz Club to receive a free Signature Sandwich.
Rival Signature Chicken Sandwiches
Zaxby’s Recently Launched a New Signature Sandwich Nationwide
Trend Themes
1. Chicken Sandwich Wars - Businesses can innovate in the fast-casual industry by introducing new and improved chicken sandwich options to keep up with demand.
2. Customizable Sandwich Options - Creating the option for customers to add sauce and toppings to their sandwich increases the potential for personalization and keeps menus fresh.
3. Digital Promotions - Offering customers the opportunity to receive a free sandwich by downloading an app and registering for a fan club incentivizes digital engagement and build brand loyalty.
Industry Implications
1. Fast Casual Restaurants - Restaurants can capitalize on the popularity of chicken sandwiches by offering creative and delicious options to generate customer excitement and loyalty.
2. Fast Food Chains - Fast food chains can differentiate themselves in a crowded market by offering high-quality, tasty chicken sandwiches to attract customers and drive sales.
3. Mobile App Development - Companies can utilize mobile app development to drive customer engagement and digital sales with digital promotions, like offering freebies for app downloads and increasing loyalty club signups.