This commercial for Zales Jewelers plays on the concept of lovers' heartstrings by showing how love rocks.
The commercial follows a young man as he sets up an inventive marriage proposal with the use of a string. The action is set to a soothing original romantic ballad, "Don't Forget Love." The song is performed by Robert Francis and is created by PrimalScream Music especially for Zales.
I will not spoil the plot for you, but let's just say that love can rock with a big rock on a string. The commercial was directed by Ray Dillman for The Richards Group with art director Terence Reynolds, and creative director Chris Smith.
What a cool and romantic way to propose.
Inspired Romantic Proposals
Zales Jewelers 'String (Love Rocks)'
Trend Themes
1. Romantic Proposals - The trend of personalizing romantic proposals with creative and unconventional ideas can be expanded by companies that offer customized proposal planning services.
2. Music in Ads - The trend of incorporating original music in ads can be capitalized on by production companies that create music specifically for ads to build brand recognition and emotional connections with consumers.
3. Emotional Advertising - The trend of using emotional advertising to strengthen brand loyalty can be leveraged by jewelry companies to create campaigns that tap into the profound meaning of love and relationships in people's lives.
Industry Implications
1. Event Planning - The event planning industry has an opportunity to provide customized proposal planning services to meet the growing demand for personalized and unconventional romantic proposals.
2. Music Production - The music production industry has an opportunity to offer their services to create original music for ads that enhance the emotional impact of the message being conveyed.
3. Jewelry - The jewelry industry has the opportunity to use emotional advertising as a means of building brand loyalty with campaigns that tap into the profound meaning of love and relationships in people's lives.