Hong Kong-based chain Yummy House takes an unconventional approach to its latest hiring process by turning its attention to Animal Crossing: New Horizons. Yummy House places a recruitment advertisement in the game looking for a "game specialist." They are searching for the special skill set that includes a strong level of creativity, artistic talent, and has played the game Animal Crossing for over 100 hours.
This idea came into fruition after the world shut down in response to the COVID-19 pandemic. Yummy House's Senior Marketing Executive speaks about the recruitment process, stating, "we started planning this in April. Because of the pandemic in Hong Kong, lots of people can’t go out, lots of companies are collapsing, and lots of workers are being laid off or furloughed [...] We thought, since so many people don’t have much to do, why don’t we provide this opportunity while doing some soft selling?"
In-Game Design Job Opportunities
Yummy House Turns to Animal Crossing to Recruit Employees
Trend Themes
1. In-game Recruitment - Opportunities arise for businesses to recruit employees through in-game advertising and interactions.
2. Gamified Hiring Process - Companies explore unconventional methods like gamification to attract and assess candidates during the recruitment process.
3. Creative Skills Assessment - Employers seek candidates with strong creativity and artistic talent, leveraging gaming platforms to gauge these capabilities.
Industry Implications
1. Gaming - The gaming industry benefits from business collaborations and partnerships that utilize their platforms for recruitment purposes.
2. Advertising - There is a growing demand for advertising agencies to leverage virtual spaces and games for global brand reach and hiring opportunities.
3. Human Resources - HR professionals embrace innovative recruitment methods, incorporating gamified techniques to attract and assess potential candidates.