The YSTRDY’s TMRRW Spring/Summer 2021 collection is unveiled and boasts minimal design for the most part. The fashion brand focuses on monochromatic palettes with earthy tonal touches for an understated aesthetic. The seasonal capsule is full of mid layering options including waffle knits, varsity jackets, cardigans, hoodies, tees, flannels, anoraks, shorts, and liners.
Many of the designs are given a light wash to give it a rugged design, making it seem like it has been worn-in. Notably, the beige flannel is made from thick cotton weave materials and accented with checks in a faded look. Some other notable pieces include the black overalls, the blue slacks, lightly distressed denim, Harrington jackets, the beige parka coat, and half zippered shirt with pin stripes.
Refined Rugged Spring Menswear
The YSTRDY’s TMRRW Spring/Summer 2021 Range Looks Worn-In
Trend Themes
1. Minimal Menswear - The growing trend towards minimalism in menswear presents opportunities for brands to innovate in the utilization of limited design elements.
2. Worn-in Designs - The popularity of designs with artificial wear and tear creates the opportunity for brands to explore novel ways of achieving this aesthetic through unique materials and manufacturing techniques.
3. Understated Tonal Palettes - Clothing lines with understated color palettes can develop breakthrough designs while staying true to their minimalistic brand identity, presenting a disruptive opportunity for designers.
Industry Implications
1. Fashion - The fashion industry, particularly in menswear, can take advantage of the trend towards minimalism by creating unique and innovative designs with a focus on minimalism.
2. Textile Manufacturing - Textile manufacturers can leverage the demand for artificial wear in clothing by developing and utilizing new materials that produce the same worn-in effect.
3. Retail - Retailers can explore new sales strategies to meet the demand for understated, minimalistic clothing lines, including direct-to-consumer online sales or pop-up stores targeting specific demographics.