YSTRDY'S TMRRW and Wranger work in collaboration to produce a capsule collection that prepares for the colder temperatures upon us. the tange is made up of a Western jacket and a special pouch bag accessory. The jacket is entitled 'Rodeo Boa' and it is constructed in denim and corduroy options in a color palette including indigo, black, and pink to have the traditional fabrication stand out.
The pouch is named the 'Flea Market' and it is designed in correlation to the look of the jeans pocket. It boasts the same construction as the jacket so that the two pieces can be easily paired with one another. The 124MJ jacket by Wranger goes through a remake by YSTRDY'S TMRRWm taking a loosely fitted approach with sherpa lining as a nod to previous eras.
Loosely Fitted Fall Streetwear
YSTRDY'S TMRRW and Wranger Join to Rework Classic Silhouettes
Trend Themes
1. Loosely Fitted Fall Streetwear - Opportunity to capitalize on the trend of loosely fitted streetwear for the fall season.
2. Collaborative Capsule Collections - Disruptive innovation opportunity lies in creating collaborative capsule collections that bring together different brands and aesthetics.
3. Remaking Classic Silhouettes - Opportunity to innovate by reworking classic silhouettes with modern twists and materials.
Industry Implications
1. Fashion - Fashion industry professionals can explore opportunities in creating loosely fitted streetwear collections and collaborative capsule collections.
2. Apparel - Apparel industry can benefit from incorporating the trend of remaking classic silhouettes in their designs and offerings.
3. Accessories - Opportunities in the accessories industry include creating complementary accessories like pouch bags that pair well with clothing items.