The August 2008 issue of Vogue Italia pays homage to the late Yves Saint Laurent with a tribute cover story entitled, "Silent."
The accompanying black and white photo shoot by the incredible Steven Meisel is one of the most intense fashion shoots I have ever seen.
The funeral-themed shoot features top models Linda Evangelista, Karen Elson, Guinevere van Seenus and Iris Strubegger, all dressed in stylish black dresses and shoes.
A few of the shots are your typical sad but elegant funeral images. The interesting shots, however, are the ones where Meisel captures the models sobbing hysterically, with some getting so out of control that they had to be held by the male models. I'm hoping that a video companion to this shoot will surface. That would be amazing to watch.
It's interesting to see that after the huge success (and first reprint) of Vogue Italia's July 'Black Issue', no black models could be seen in this editorial. Let's hope that the August issue includes black models in its other features, otherwise it would be very hypocritical of VI to capitalize on the issue of black models just to sell a hot issue then forget about it.
Funeral Fashion Editorials
YSL Tribute by Vogue Italia
Trend Themes
1. Funeral Fashion - The trend of using funeral themes and motifs in fashion editorials offers opportunities for disruptive innovation in the fashion industry, particularly in the areas of sustainable and ethical fashion.
2. Emotion-based Photography - The use of emotional, intense photography in fashion shoots presents disruption opportunities for photographers and brands to explore non-traditional storytelling.
3. Controversial Content Creation - The creation of controversial content, such as funeral-themed fashion editorials, offers opportunities to push boundaries and inspire conversation in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can look to the funeral fashion trend as a source of disruption and innovation, particularly in sustainable and ethical fashion practices.
2. Photography - Emotion-based photography presents opportunities for disruption within the photography industry to explore non-traditional storytelling techniques.
3. Media and Entertainment - The creation and distribution of controversial and thought-provoking content, such as funeral-themed fashion editorials, presents opportunities for disruption in the media and entertainment industry.