In today's modern world, most children spend time watching content online and in particular, on YouTube Kids -- however, the brand previously never offered a separate child-specific site that's family friendly.
To remedy this, Google announced it will offer a separate YouTube Kids app that will restrict the available content based on age and also ensure the commenting feature is disabled. Parents can now choose between various age ranges for their children including 'Preschool' for ages 4 and under, 'Younger' for ages 5 to 7, and 'Older' for ages 8 to 12. Some speculate this specification is to protect the rights of children and ensuring that they are not tracked and targeted with advertisements.
The upgraded and separate YouTube Kids app will satisfy the needs of kids and parents to ensure the video content is family friendly.
Child-Specific Video Content Sites
YouTube Kids Launched Its Own Family Friendly Website
Trend Themes
1. Age-restricted Video Content - There is an opportunity to create more platforms and apps that curate and restrict video content based on age ranges, ensuring family-friendly viewing experiences.
2. Child-friendly Content Filtering - Developing advanced content filtering technologies that provide parents with more control over the type of content their children can access and watch online could be a disruptive innovation in the digital entertainment industry.
3. Privacy-focused Children's Content Platforms - Creating secure and privacy-focused platforms specifically designed for children's video content, which limits data collection and personalized advertisements, could be a disruptive innovation opportunity in the online video industry.
Industry Implications
1. Digital Entertainment - The digital entertainment industry can benefit from embracing age-specific content platforms to cater to the needs of children and parents.
2. Technology - Developing advanced content filtering technologies can disrupt the technology industry by providing parents with better control over their children's online video consumption.
3. Online Video - Creating privacy-focused platforms for children's video content can disrupt the online video industry by addressing concerns regarding data privacy and targeted advertising to young viewers.