Fashion brand AJOBYAJO introduces its collection for the Fall/Winter 2020 season entitled 'Your Mistake is my Future.' It is made up of an expansive range of louche apparel designs that are made with inspiration drawn from the 70s. The retro theme is translated through the oversized fits throughout the seasonal designs.
Additional influences that are prominent throughout the capsule include just classic menswear as well as American punk icon Richard Hell. The color palette of the capsule is bright and eclectic with designs that are deconstructed and tailored all at once. The graphics that detail the designs are subversive and embody a grunge aesthetic to give it some vintage energy as a nod to the 70s theme.
70s-Inspired Louche Fashion
AJOBYAJO's Your Mistake is my Future Collection Drops for FW20
Trend Themes
1. 70s-inspired Fashion - Opportunity for designers to incorporate retro elements into their collections for a nostalgic and fashionable appeal.
2. Louche Apparel - Opportunity for brands to create relaxed and oversized designs for a comfortable and stylish look.
3. Grunge Aesthetic - Opportunity for fashion brands to embrace the subversive and vintage energy of the 70s punk culture in their designs.
Industry Implications
1. Fashion Design - Opportunity for fashion designers to create trendy, 70s-inspired collections with oversized and deconstructed designs.
2. Apparel Manufacturing - Opportunity for manufacturers to produce louche apparel with an emphasis on relaxed fits and vibrant, eclectic color palettes.
3. Graphic Design - Opportunity for graphic designers to create subversive and grunge-inspired graphics for fashion brands embracing the 70s theme.