Sumseeds are sunflower seeds loaded with the ingredients found in "energy" drinks, mainly caffeine. Just watch how you spit out the shells, you could put somebody's eye out.
Implications - Products that are created to increase energy levels have become extremely popular in society today. Companies can easily use the idea of adding caffeine to products to create a unique selling point that gives advantage over their regular competitors. With a niche market of young adults from 16 to 24, there is the opportunity for a various range of products to incorporate an energy-boosting benefit. They want the extra energy to party and enjoy life as they carry the belief that sleeping is for the dead.
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via Sunflower Seeds?
Trend Themes
1. Sumseeds - Sunflower seeds infused with caffeine provide a unique selling point for energy-boosting products.
2. Caffeine-infused Snacks - The popularity of energy-boosting products creates opportunities for companies to add caffeine to other snack products.
3. Young Adult Market - With a niche market of young adults seeking energy-boosting products, companies can create targeted and unique offerings.
Industry Implications
1. Food and Beverage - The food and beverage industry can add caffeine to a variety of products to offer energy-boosting options.
2. Snack Foods - The popularity of snack foods creates an opportunity to add caffeine and market them as energy-boosting options.
3. Consumer Goods - Consumer goods companies can incorporate caffeine into various products to appeal to the young adult market seeking energy-boosting options.