Designer Megan Cummins created these darling packages for the detergent company You Smell. The graphics and typography on these mildly offensive and hilarious wrappers brings to mind the labels that adorned old timey medicine bottles. The front of the package reads, 'You Smell!' To save the observer from insult, the back of the bar of soap follows up with,"Like a Lemon!... Thanks to Us." The phrase changes depending on the scent of soap housed inside.
Tongue-in-cheek and a touch rebellious, the You Smell wrappers will be a smile to the face of would-be consumers everywhere. Sure to capture your interest with its punchy tagline and ornate styling, You Smell's branding is sheer genius. It's gently offensive opening line is enough to stop shoppers in their tracks to examine the product and once it's in their hands, it is a safe assumption that it will make it into their cart.
Cute, clever and funny, the You Smell packaging is wonderfully unexpected.
Insulting Soap Branding
The 'You Smell' Packaging Makes an Interesting First Impression
Trend Themes
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Industry Implications
1. Consumer Packaged Goods (CPG) - Opportunities to differentiate product offerings and foster engagement in a crowded marketplace with innovative packaging design strategies.
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