AMBUSH's Creative Director Yoon Ahn works in collaboration with Starbucks Reserve Tokyo on three new cold brew cocktails just in time for the summer season. The inspiration behind the new refreshers stems from upbeat music and the culture of city pop.
The new collaboration is a light-hearted approach to those who aim to bring a "whole lotta fun vibez and nostalgia for the Future!" as written in the video caption. The drinks start off with a Cold Brew Margarita, followed by a Cold Brew Tequonic, which blends together tequila and tonic, and finally the Alcohol-free Cold Brew Freeze -- all of which are brewed with the special Starbucks roast. It is available from May 27th until the end of August.
Refreshing Cold Brew Cocktails
Yoon Ahn Joins Starbucks to Create New Cold Brew Cocktails
Trend Themes
1. Cold Brew Cocktails - The trend of incorporating cold brew coffee into alcoholic cocktails offers an opportunity for innovation in the beverage industry.
2. Collaborative Product Development - The trend of collaborating with designers and creatives to develop new products offers an opportunity for innovation in the fashion and beverage industries.
3. Nostalgia-inspired Beverages - The trend of creating nostalgic and culture-inspired beverages offers an opportunity for innovation in the beverage industry.
Industry Implications
1. Beverage - The beverage industry can take advantage of the trend of incorporating cold brew coffee into alcoholic cocktails and creating culture-inspired beverages.
2. Fashion - The fashion industry can take advantage of the trend of collaborating with designers and creatives to develop new products.
3. Hospitality - The hospitality industry can take advantage of the trend of incorporating cold brew coffee into alcoholic cocktails to create unique and trendy drink menus.