New Era works in collaboration with Japanese designer Yohji Yamamoto on a new collection of apparel that are all adorned in Yohji Yamamoto's signature. The capsule is designed for the Fall/Winter 2018 season and similar to the duo's previous work together, it boasts a monochromatic color palette. The pieces include a stadium jacket, hoodies, a carrier backpack, a selection of caps, and bomber jackets.
Some standout items in the new collaborative capsule include the 59FIFTY cap and the assortment of the 9FORTY caps -- all of which are complete in dark navy blue or sleek black hues. Yohji Yamamoto's signature decorates all the pieces in a clean white hue to contrast the dark predominant colors that make up the range.
Signature-Emblazoned Streetwear
New Era's New Range of Apparel Boasts Yohji Yamamoto's Signature
Trend Themes
1. Signature-emblazoned Streetwear - The trend of incorporating designer signatures into streetwear creates opportunities for collaboration and exclusivity.
2. Monochromatic Capsule Collections - Capsule collections with a monochromatic color palette provide unique and cohesive fashion options for consumers.
3. Minimalist Collaborations - Collaborations between minimalist designers and streetwear brands offer clean and stylish options for fashion-forward consumers.
Industry Implications
1. Fashion Apparel - The fashion apparel industry can capitalize on the trend of signature-emblazoned streetwear by partnering with renowned designers to create exclusive collections.
2. Streetwear - The streetwear industry can benefit from the rise of monochromatic capsule collections by incorporating them into their product offerings.
3. Accessories - The accessories industry can tap into the minimalist collaborations trend by working with minimalist designers to create stylish and minimalistic accessories.