The 'Y Project' Autumn/Winter 2013 menswear collection by Yohan Serfaty is dark and has a slightly dystopian feel to it. The collection, entitled 'Chairman,' recently made its debut at Maison des Métallos during Paris Men’s Fashion Week.
It's no surprise that the collection has political undertones, as Serfaty previously studied political sciences before deciding to make the foray into the world of fashion. Chairman expresses the "illusion of social power and its consequences on human behaviour."
The utilitarian looks are strict-looking and militaristic, constructed in deep, sombre shades of grays and blues. Serfaty plays with deconstructed garments and minimal detailing like pockets and buttons to create these sharp-looking silhouettes. To further emphasize the militaristic vibe, male models sport headwear that gives them permanently and prominent, disproving brows.
Dystopian-Inspired Menswear
The 'Chairman' Collection by Yohan Serfaty is Strict and Militaristic
Trend Themes
1. Dystopian-inspired Menswear - Merging dystopian themes with menswear could lead to innovative approaches in fashion design, aiming to cater to a subculture that has an inclination towards such a style, or even creating a unique fashion niche.
2. Utilitarian Silhouettes in Men's Fashion - Increasing the use of utilitarian styling cues in men's fashion, could lead to disruptive innovation opportunities by bridging the gap between function and fashion for men.
3. Political and Socially-inspired Fashion - The use of political and social themes in fashion design can be disruptive by challenging traditional fashion values, and targeting a unique consumer ethos.
Industry Implications
1. Menswear Fashion - Creating a unique niche in men's fashion through dystopian and utilitarian themes could create new markets and opportunities.
2. Textile and Fabric Manufacturing - Incorporating minimal design and detail into textile and fabric manufacturing can lead to cost savings and environmental sustainability; but also cater to a renewed interest in minimalism and simplicity in fashion.
3. Fashion Innovators and Entrepreneurs - Innovative fashion entrepreneurs who cater to subcultures and unique fashion movements can leverage the popularity of such styles to create new opportunities and markets.