Actimel Fruit & Veg Cultured Shots offer an easy and flavorful way for consumers to get a dose of beneficial fruits, vegetables, vitamins and nourishment from fermented milk. The all-new shots are offered in Green, Red and Yellow varieties that are packed with fruit and vegetable purees. The first ingredient in the immune-boosting Fruit & Veg Yellow is yogurt milk, followed by other flavorful additions like mango puree, pear puree, carrot puree and citrus purees.
With the Actimel Fruit & Veg Cultured Shots, Danone is aiming to appeal to a younger target audience, especially consumers who are interested in smoothies but avoid them for the fact that they are high in calorie—these convenient shots boast less than 50 calories per bottle.
Veggie-Rich Yogurt Shots
The Actimel Fruit & Veg Cultured Shots are Nourishing & Low in Calories
Trend Themes
1. Fruit and Veg Cultured Shots - Disruptive innovation opportunity: Develop new flavors and combinations of fruit and vegetable purees for cultured shots to cater to different consumer tastes and preferences.
2. Low-calorie Nourishment - Disruptive innovation opportunity: Create low-calorie alternatives for popular food and beverage products that offer the same level of nutrition and flavor.
3. Appealing to Younger Consumers - Disruptive innovation opportunity: Design packaging and marketing strategies that target younger consumers who prioritize convenience, health, and taste in their food and beverage choices.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Incorporate fruit and vegetable purees into a variety of food and beverage products to provide a nutritious and flavorful option.
2. Health and Wellness - Disruptive innovation opportunity: Develop innovative products and services that promote health and wellness, such as low-calorie alternatives and immune-boosting options.
3. Packaging and Marketing - Disruptive innovation opportunity: Create innovative packaging designs and effective marketing strategies that resonate with younger consumers and communicate the convenience and health benefits of the product.