This unique yogurt shelf display uses a resemblance to microwave in order to catch the eye of the busy grocery shopper. The display for the yogurt dessert product was created by Brazil-based Augusto Gottsfritz, who infused the design with accessibility by creating a vision for the consumer of how they will prepare the dish at home.
A simple shelf attachment, the display is a great small-scale marketing tool for a brand for whom it a larger than life gondola display would not make sense.
Designed with even a space for the supermarket price tag, the faux microwave shelf is dressed up with the brand's logo, colorful images of the products ingredients and a vision of the finished product after it has been prepared.
Appliance-Inspired Merchandising
This Yogurt Shelf Display is Made to Resemble a Microwave
Trend Themes
1. Appliance-inspired Merchandising - Creating displays that resemble household appliances can attract the attention of busy shoppers.
2. Infusing Accessibility in Design - Incorporating accessibility elements in product displays can enhance consumer engagement.
3. Small-scale Marketing Tools - Utilizing simple shelf attachments as marketing tools can be effective for certain brands.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore appliance-inspired merchandising to enhance product visibility and attract customers.
2. Retail - The retail industry can benefit from incorporating accessibility features in product displays to improve customer experience.
3. Marketing and Advertising - The marketing and advertising industry can explore small-scale marketing tools like creative shelf attachments to promote products effectively.