To better appeal to Millennial consumers, Sun-Maid reformulated its Yogurt-Covered Raisins, which are now Non-GMO Project verified and feature an improved look, taste and texture. The snacks are now not only available in favorite traditional Chocolate, Vanilla and Salted Caramel varieties but now also new flavor combinations like Chocolate & Vanilla and Strawberry & Vanilla. The Sun-Maid Yogurt Covered Raisins are now positioned as whole fruit snacks for permissible indulgence.
According to Chris Dixon, Sun-Maid's Director of Marketing, Core Raisin Portfolio, "Millennials have a holistic view toward health and we are addressing their needs by developing products that are less processed and have fewer artificial ingredients," and these changes will suit Millennial parents and their kids alike.
As of January 2020, Sun-Maid will be introducing fresh new packaging, plus even more indulgent yet healthy flavors.
Millennial-Targeted Raisin Snacks
Sun-Maid's Yogurt-Covered Raisins Appeal to Millennial Consumers
Trend Themes
1. Non-gmo Snacks - Providing non-GMO snack options can tap into the growing demand for healthier and less processed products among Millennial consumers.
2. Flavor Combinations - Introducing unique flavor combinations like Chocolate & Vanilla and Strawberry & Vanilla can cater to the Millennial preference for variety and experimentation.
3. Indulgent Health Products - Creating indulgent snacks that are perceived as healthier, like Sun-Maid's Yogurt-Covered Raisins, can meet the Millennial desire for permissible indulgence.
Industry Implications
1. Snack Food Industry - The snack food industry can leverage the trend of non-GMO snacks and flavor combinations to attract Millennial consumers and expand their customer base.
2. Health Food Industry - The health food industry can capitalize on the demand for indulgent yet healthy products by developing more options like Sun-Maid's Yogurt-Covered Raisins.
3. Packaging Industry - As Sun-Maid plans to introduce fresh new packaging, the packaging industry can seize the opportunity to offer innovative and eye-catching packaging solutions for a variety of snack products.