Inspired by the fact that kids don't always like to do as they are told, this yogurt container design by Malygina Marina turns healthy eating into a game.
Using thermochromic ink, the yogurt packaging for 'Warm Me'shows sleepy arctic animals like penguins and polar bears tucked into bed while the containers are kept in "hibernation" in the fridge. When taken out to consume, the packaging slowly warms up and the creatures are shown outside, ready to face the day ahead. To make the fruit flavor of each yogurt apparent, this concept cleverly integrates the fruit into each environment. Although the shift from a blue background to a bright white one is a clear indicator that the yogurt has warmed up enough to eat, there's also a small thermometer icon on each package that changes color too.
Morphing Yogurt Packaging
Malygina Marina's Yogurt Container Design is Animated
Trend Themes
1. Thermochromic Packaging - Opportunity for companies to incorporate thermochromic ink into their packaging designs, creating an engaging and interactive experience for consumers.
2. Animated Food Packaging - Potential for brands to utilize animated packaging designs to make eating healthy more enjoyable, particularly for children.
3. Smart Packaging - Emerging trend of incorporating interactive elements, such as color-changing icons and visuals, into food packaging to provide consumers with real-time information.
Industry Implications
1. Food Packaging - Opportunity for food packaging manufacturers to explore innovative designs that enhance the consumer experience.
2. Children's Food and Beverages - Chance for companies in the children's food and beverage industry to differentiate their products through fun and engaging packaging.
3. Health and Wellness - Potential for health and wellness brands to leverage interactive packaging designs to promote healthy eating habits and engage with consumers.