'Good Mews,' a no-kill, cage-free cat shelter outside of Atlanta, Georgia, is offering classes called 'Yoga with Cats.' As the name indicates, the certified yogi-taught classes let participants stretch and breath in a room full of felines.
Considering cats' own affinity for stretching, the pets are ideal companions for a yoga session. That said, those in the class will be pressed even harder to focus on their mantras when an adorable kitten is simultaneously nuzzling against their leg.
The cuteness of cats in a yoga class is an intentional impediment, however. Good Mews' Yoga with Cats classes are a strategy for encouraging people to adopt the animals at the shelter. If a participant likes a particular cat, they're welcomed to take it home with them after they've finished.
Feline Yoga Classes
'Good Mews' Cat Shelter is Offering 'Yoga with Cats' Classes
Trend Themes
1. Cat Adoption - The 'Yoga with Cats' trend presents an opportunity for cat shelters to use unique experiences to encourage animal adoption.
2. Animal-assisted Therapy - The popularity of 'Yoga with Cats' showcases the potential for incorporating animals into therapeutic practices and creating innovative wellness experiences.
3. Experiential Marketing - Businesses can explore the trend of offering unique experiences like 'Yoga with Cats' to engage consumers and promote their products or services.
Industry Implications
1. Pet Adoption - The 'Yoga with Cats' trend presents an opportunity for cat shelters and rescues to boost their adoption rates by providing yoga experiences with the felines.
2. Wellness and Yoga - The 'Yoga with Cats' trend opens up new possibilities for yoga studios and wellness centers to tap into the popularity of animal-assisted therapy and offer unique yoga experiences.
3. Event Planning and Entertainment - The trend of incorporating animals like cats into yoga classes presents an opportunity for event planners and entertainment companies to create memorable and engaging experiences for their audiences.