The annual Wanderlust Festival in Squaw Valley may have wrapped up for the year, but this event is keeping in the spotlight with a new yoga clothing collaboration with iconic athletic apparel retailer Lululemon.
As a festival that's all about wellness, yoga, mindfulness and community, the creation of the festival-inspired yoga gear seems quite natural. Items in the collection include active tanks, bras, leggings and kimonos that are ideal for wearing on or off of the mat. As Lululemon designer Brenda Holmes describes: "The Casbah Kimono was our labor of love... Wear it over a bra top to take a practice outfit to dinner. Plus, it gives light and airy sun coverage when you’re walking from class to class."
Festival Fitness Gear
This Yoga Clothing Collaboration Blends Freedom, Flexibility and Fitness
Trend Themes
1. Festival-inspired Yoga Gear - Opportunity for athletic apparel retailers to collaborate with wellness festivals and create yoga clothing collections that are both fashionable and functional.
2. Community-focused Wellness Events - Opportunity for wellness event organizers to partner with athletic apparel retailers to create community-centered festivals that emphasize mindfulness, yoga, and wellness.
3. Versatile Activewear - Opportunity for athletic apparel designers to create versatile activewear pieces that can be worn both during workouts and in everyday settings.
Industry Implications
1. Athletic Apparel Retail - Opportunity for athletic apparel retailers to expand their market by collaborating with wellness festivals and creating festival-inspired yoga clothing collections.
2. Wellness Event Organization - Opportunity for wellness event organizers to enhance their events by partnering with athletic apparel retailers and emphasizing community-focused experiences.
3. Fashion Design - Opportunity for fashion designers to innovate in the athletic apparel industry by creating versatile activewear pieces that blur the line between workout gear and everyday clothing.