Jordan Brand introduces a new tonal iteration of the Flipped Yellow Toe colorway of the iconic Air Jordan 1 Mid sneaker model. The new color blocking detail resembles a taxi-like design language for a bold visual. The new shoes have a leather material construction throughout the upper and it rests on a clean white base foundation.
It is then accented by a black toe section and the bright yellow overlays. Black continues by the collars, the tongue, and the laces over the forefoot to create a contrasting tri-tonal look. Branding is complete by the Swoosh on the lateral side of the shoe, the Wings emblem, the Jumpman by the tongue tags, and the printed insoles.
Taxi-Themed Mid-Cut Sneakers
The Air Jordan 1 Mid Sneakers Get a Yellow Toe Tonal Update
Trend Themes
1. Taxi-inspired Sneakers - Opportunity for creating more sneakers inspired by different modes of transportation.
2. Tonal Update Trend - Potential for more tonal updates on classic sneaker designs.
3. Contrasting Tri-tonal Look - Opportunity for creating more sneakers with a contrasting tri-tonal color scheme.
Industry Implications
1. Fashion Industry - Opportunity for fashion brands to create similar tonal updates to classic designs.
2. Footwear Industry - Opportunity for the footwear industry to experiment with design inspirations drawn from transportation.
3. Streetwear Industry - Opportunity for streetwear brands to incorporate contrasting tri-tonal designs in their products.