Korean beauty products and regimes are famous for their ability to transform skin and allow it to retain its youth and moisture, and the brand Yehwadam embodies that premise.
The Korean skincare line is based on the Korean beauty regimes that have now become famous around the world for their many steps and effective targeting of various skin problems. The Yehwadam collection offers many of the natural ingredients that have been historically used in Korean skincare regimes, but boasts a contemporary look that was developed by The Face Shop's in-house design team. The products come in minimalist glass and metal bottles that ensure that they appear both luxurious and effective.
The Yehwadam brand seeks to embody contemporary design styles and ancient traditions in one collection, and it manages to do just that.
Historical Cosmetic Lines
The 'Yehwadam' Collection References Ancient Traditions
Trend Themes
1. Historical Beauty Regimes - Exploring and reviving ancient beauty rituals and natural ingredients could be an opportunity for innovation in the beauty industry.
2. Contemporary Design - Integrating traditional ingredients and design with modern minimalism could be a trend in luxury product packaging and branding.
3. Multi-step Skincare - The popularity of Korean beauty regimes could continue to drive demand for complicated and targeted skincare routines.
Industry Implications
1. Beauty - Beauty brands could incorporate historical beauty practices and natural ingredients in their product development to attract consumers seeking traditional yet effective solutions.
2. Luxury - Luxury brands could adopt a minimalist approach to product design while incorporating traditional ingredients and knowledge to create a unique brand identity and story.
3. Wellness - Wellness brands could explore historical and cultural wellness practices to develop natural and holistic skincare routines for consumers seeking a mindful self-care experience.