Just like last year's show, the Yeezy Season 2 New York Fashion Week launch did not come with a typical invitation.
Just two hours before the show, members of the press received vacuum-packed and long-sleeved Rothco brand army surplus tees, printed with the details of the Yeezy Season 2 show. The yellow lettering of the invitation stood out from and complemented the camo-patterned background of the t-shirts. The Rothco shirts can be purchased on Amazon for $10.99 each but the Yeezy Season 2 invites will no doubt be appearing on eBay at a much higher price point.
Yeezy Season 2 is the Spring/Summer 2016 release of Kanye West's Yeezy.Supply fashion project. Yeezy Season 1 was produced by Adidas but West intends to go in a different direction with Yeezy Season 2.
Apparel-Based Invites
These Yeezy Season 2 NYFW Invitations Came Printed on Long-Sleeve Tees
Trend Themes
1. Apparel-based Invitations - The trend of using apparel as invitations for events and fashion shows provides opportunities for designers and brands to create unique and memorable experiences for attendees.
2. Customized and Personalized Packaging - Brands can create personalized packaging for invitations which serves as an additional marketing tool and adds value to their brand.
3. Sustainable Invitations - Utilizing sustainable materials for invitations can demonstrate a brand's commitment to eco-friendliness and align with the growing consumer demand for sustainable products and practices.
Industry Implications
1. Fashion - Fashion brands can use apparel-based invitations to create buzz and generate interest in their product launches and events.
2. Event Planning - Event planners can utilize the trend of customized and personalized invitations to create unique experiences for their clients and stand out in a competitive market.
3. Stationery and Packaging - Companies specializing in customized packaging can offer their services to the fashion and event planning industries to create unique and memorable invitations for their clients.