A couple months back the Jordan Brand came out with a pair of zodiac-inspired kicks; now, a new version is set for release labeled the Year of the Rabbit 2011 Sneakers. Since Michael Jordan's zodiac sign is the rabbit, it's only fitting that these shoes are set to hit the stores this year.
The updated Year of the Rabbit 2011 Sneakers are more subtle in design. Instead of the contrasting themes of white and the intricately patterned gray, the upper section is now toned down to one color. There are accents of gold and red, since the colors are a symbol of good luck and fortune in Chinese culture. Although these two colors aren't featured as prominently as the last pair of kicks, fans will nonetheless see this as a collector's item and appreciate the detailed design.
Astronomical B-Ball Kicks
The Year of the Rabbit 2011 Sneakers Bring an Asian Flair to Footwear
Trend Themes
1. Zodiac-inspired Footwear - The trend of zodiac-inspired footwear presents opportunities for brands to create limited edition sneakers that appeal to astrology enthusiasts.
2. Cultural Symbolism in Fashion - The use of colors and design elements with symbolic meaning, like gold and red in Chinese culture, can disrupt the fashion industry by creating unique and meaningful products.
3. Collector's Edition Sneakers - The popularity of collector's edition sneakers opens up opportunities for brands to release limited edition designs that cater to passionate sneaker collectors.
Industry Implications
1. Footwear - The footwear industry can capitalize on the trend of zodiac-inspired sneakers by creating diverse collections that cater to different astrological signs.
2. Fashion - Fashion brands can incorporate cultural symbolism into their designs, appealing to consumers who seek products that hold deeper meaning.
3. Collectibles - The collectibles industry can tap into the demand for limited edition sneakers by partnering with sneaker brands to release exclusive and highly sought-after designs.