Retailer Dover Street Market reached out to a plethora of brands to craft a brand new Year of the Dog capsule. Brands that participated included: NikeLab, BAPE, Doublet, Richardson, adidas, Vans, Undercover, Dreamland Syndicate, Bianca Chandon and more. The array of apparel celebrates the festivities of Chinese New Year, ringing in the Year of the Dog.
The Year of the Dog capsule includes classic t-shirt silhouettes, long-sleeve shirts and hoodies with specifically designed graphics for the occasion. The wildly wide range of pieces from the many brands sport cartoon dogs, 2018 motifs, quotes and a lot of branding.
The expansive Year of the Dog capsule will be available at every Dover Street Market retail location and online starting February 16th.
Celebratory Multi-Brand Fashion
Dover Street Market's Year of the Dog Capsule Shares Many Voices
Trend Themes
1. Collaborative Capsule Collections - The trend of retailers collaborating with multiple brands to create limited edition capsule collections provides an opportunity for disruptive innovation in the fashion industry.
2. Celebration-themed Apparel - The trend of creating apparel specifically designed to celebrate cultural events, such as Chinese New Year, opens up opportunities for innovative designs and marketing strategies.
3. Wide Range of Branded Graphics - The trend of incorporating a wide range of brand graphics and logos in apparel allows for creative collaborations between brands and opportunities for disruptive branding strategies.
Industry Implications
1. Fashion Retail - The fashion retail industry can benefit from collaborating with multiple brands to create celebratory capsule collections, providing customers with unique and limited edition products.
2. Graphic Design - The graphic design industry has opportunities to create innovative and eye-catching graphics for celebration-themed apparel, helping to capture the attention of target customers.
3. E-commerce - The e-commerce industry can leverage the release of exclusive capsule collections, offering customers the convenience of shopping online for limited edition products and driving online sales.