South London skatewear label Yardsale introduces its new collection designed for the Spring/Summer 2022 season that is continuing to build upon its previous hip hop themes, spotlighting the 90s era simultaneously. The seasonal capsule delivers similar design language to its usual offerings, with script and logo mark that is seen across graphic shirts and jacquard knitted tops to name a few.
Additionally, the collection also features some heavyweight hoodies and track jackets to transition into the fall season as it comes around the corner. Rounding out the seasonal capsule are a selection of brand new Phantasy jeans in washes of Light Denim, Black, Stone, and Dark Denim. Notably, South London's own King Krule is showcased in the latest campaign.
90s-Themed Summer Streetwear
Yardsale Launches its New SS22 Capsule Starring King Krule
Trend Themes
1. 90s-themed Summer Streetwear - Opportunity for apparel companies to introduce new collections that incorporate nostalgic 90s design elements combined with modern streetwear trends
2. Hip Hop-inspired Clothing - A trend in which fashion labels can create clothing that merges hip hop culture with contemporary street style
3. Fall/winter Transitional Clothing - An opportunity for clothing companies to design clothing that can be worn for both the summer and fall/winter seasons
Industry Implications
1. Apparel - Fashion labels can incorporate nostalgic design elements into their lines to appeal to the growing demand for vintage style clothing
2. Streetwear - The rising popularity of streetwear culture means that companies can design collections inspired by hip hop and skatewear themes
3. Denim - Opportunity for denim companies to create seasonal collections that are versatile and can be worn throughout the year