The Yankee Candle Bright Lights collection is a series of seasonal candles crafted with nostalgic aromatics in mind to provide consumers with the perfect options for elevating their celebrations this year.
The candle collection consists of five fragrances including Holiday Cheer, Magical Bright Lights, Shimmering Christmas Tree, Sparking Winterberry and Marshmallow Eggnog. Each of the candles capture a different aroma and are meant to evoke the memories of seasonal celebrations from yesteryear. The products are arriving at the brand's brick and mortar locations, online and from additional retailers including Walmart, Kohl's Target and Meijer.
Vice President of Home Fragrance at Newell Brands Michelle Favaloro spoke on the Yankee Candle Bright Lights collection saying, "With this collection, we've created a little something for everyone to enjoy during the holiday season. From the comforting fragrances of balsam and warm spices in our Shimmering Christmas Tree candle to the delightful blend of cardamom and blackberry wine in the Holiday Cheer candle, this collection promises to elevate the ambiance of future gatherings with loved ones, creating unforgettable memories."
Nostalgic Seasonal Candle Collections
The Yankee Candle Bright Lights Collection Has Five Scents
Trend Themes
1. Seasonal Candle Collections - The Yankee Candle Bright Lights collection offers consumers a range of nostalgic aromatics to enhance their holiday celebrations.
2. Nostalgic Fragrances - The five scents in the Yankee Candle Bright Lights collection are designed to evoke memories of past seasonal celebrations.
3. Enhancing Ambiance - The Yankee Candle Bright Lights collection promises to elevate the atmosphere of future gatherings with loved ones, creating lasting memories.
Industry Implications
1. Home Fragrance - The home fragrance industry can capitalize on the demand for seasonal candle collections that evoke nostalgia and enhance ambiance.
2. Retail - Retailers, such as Walmart, Kohl's, Target, and Meijer, can benefit from carrying the Yankee Candle Bright Lights collection to attract customers looking for nostalgic holiday scents.
3. E-commerce - E-commerce platforms can tap into the market of consumers seeking seasonal candles with nostalgic fragrances by offering the Yankee Candle Bright Lights collection online.