Yamamay, the Italian underwear retailer, recently announced plans to expanded its product lifecycle management initiative. The new initiative is made possible through a partnership with Aptos PLM in order to improve traceability, control, and transparency across each product's lifecycle. This includes fabrics, cups, and underwires to maintain communications with suppliers. Moreover, Yamamay is leveraging Aptos PLM for dynamic line planning to enhance the relationship between its designers and merchandisers.
Barbara Cimmino, the CSR director at Yamamay, commented on the new initiative, stating: "Yamamay has been utilizing Aptos PLM for over a decade, and throughout this time, the solution has continued to evolve to support the needs of our business, our customers and the overall retail market."
Sustainable Italian Lingerie
Yamamay Expands Its Product Lifecycle Management Initiatives
Trend Themes
1. Sustainable Lingerie Production - The expansion of Yamamay’s product lifecycle management initiatives to improve traceability, control, and transparency offers an opportunity for sustainable lingerie production that benefits both the environment and customers.
2. Digital Transformation in Fashion Industry - Yamamay's partnership with Aptos PLM demonstrates the need for digital transformation in the fashion industry to enhance efficiency and productivity.
3. Collaboration in Supply Chain Management - Yamamay's use of Aptos PLM for dynamic line planning highlights the importance of collaboration in supply chain management for effective communication and decision making between designers and merchandisers.
Industry Implications
1. Fashion Retail - Yamamay's expansion of its product lifecycle management initiative through a partnership with Aptos PLM offers opportunities for other fashion retailers to streamline their supply chain management processes for improved efficiency and transparency.
2. Sustainable Fashion - The use of Aptos PLM in lingerie production provides an opportunity for sustainable fashion practices in the industry, which is increasingly important for consumers who prioritize environmentally-friendly products.
3. Technology Solutions - Aptos PLM's partnership with Yamamay demonstrates the need for technological solutions in the fashion industry to provide efficient supply chain management and dynamic line planning. Other technology solutions providers can use this as an opportunity to improve their product offerings for the fashion industry.