New Balance introduces a new iteration of its XC-72 sneaker model for the season in a classic gray colorway option. This gives the shoe a retro futuristic look with the blend of gray hues and complimenting hues. The shoes are made using a blend of both suede and mesh materials along with rubber as well.
Along with gray details, there are black and white accents. Black can be found detailing the lateral side where there is a large N logo. The medial side of the shoe features a contrasting off white hue that showcases some branding. The rest of the details include the rubber sole unit foundation in black and gray, complete with a beige tongue and blue New Balance logo.
Grayscale Mix Material Sneakers
New Balance Launches a Classic Gray Tonal XC-72 Sneaker
Trend Themes
1. Mix Material Footwear - An opportunity exists for footwear companies to experiment with combining different materials, like suede, mesh, and rubber, on their kicks.
2. Gray Tonal Sneakers - There is a demand for retro-futuristic sneakers with tinted gray hues which may lead to new designs and innovative products in footwear.
3. Contrast Branding Accents - Brands can explore adding contrasting colors to their sneaker designs in order to create unique branding accents that stand out from the competition.
Industry Implications
1. Footwear - Footwear companies can leverage mix material footwear and innovative sneaker designs to capture the growing market demand for stylish kicks.
2. Fashion - The fashion industry can take advantage of the retro-futuristic trend by incorporating similar color schemes and design elements in clothing and accessories.
3. Athletics - Athletic brands can experiment with mix material footwear and contrasting branding accents to add a unique look and feel to their performance shoes.