Offering Xbox Live Gold subscribers a pleasant surprise for March 2016, the Xbox Live Games with Gold will enable users to download four free games during the month. The free game titles include Sherlock Holmes: Crimes and Punishment, Lords of the Fallen, Supreme Commander 2 and Borderlands. The last two are for the Xbox 360 with Borderlands boasting backwards compatibility to be used on both systems.
The marketing initiative by Major Nelson sees each game release for free download during a certain period in the month and helps to reward loyal subscribers. This shift towards offering gamers the ability to receive free games helps to reinforce a positive relationship between brand and consumer.
Users will be able to receive more free games as part of the Xbox Live Games with Gold campaign in the coming months.
Complimentary Game Campaigns
Xbox Live Games with Gold Offers Users Four Free Games to Download
Trend Themes
1. Increased Free Game Offerings - Opportunity for game developers to offer more free games to users and enhance brand loyalty.
2. Rewarding Customer Loyalty - Brands can implement loyalty programs and rewards to strengthen the relationship with consumers.
3. Promotion of Backwards Compatibility - Opportunity for game developers to promote backwards compatibility and reach a wider audience.
Industry Implications
1. Gaming - Game developers can leverage the trend of offering more free games to attract and retain users.
2. Marketing - Brands can utilize loyalty programs to drive customer engagement and build brand loyalty.
3. Technology - Developers can capitalize on the promotion of backwards compatibility to increase their market share.