Subway recently began offering X2 All Natural Energy Tea as an exclusive new drink option. While Subway has always billed itself as a healthier fast food option, the chain has largely lost its niche role as other brands have begun adding more nutritious dishes to their menus. Now Subway is looking to regain its role as a better-for-you option with an all-natural energy drink.
X2 All Natural Energy Tea is a flavored energy drink made from a special blend of tea, electrolytes and antioxidants. Unlike other energy drinks, X2 is made without any artificial colors, flavors or preservatives and it is sweetened with nothing but honey. The energizing tea is meant to serve as a healthy alternative to sugary sodas or traditional energy drinks.
Sub Shop Energy Drinks
X2 All Natural Energy Tea is Flavored Tea That is Only Available at Subway
Trend Themes
1. Healthier Fast Food - Subway's introduction of X2 All Natural Energy Tea highlights the trend of fast food chains offering healthier drink options as a way to regain their niche role.
2. All-natural Energy Drinks - The emergence of X2 All Natural Energy Tea suggests the growing trend of all-natural energy drinks as consumers seek healthier alternatives to traditional beverages.
3. Clean Ingredients - The use of natural ingredients in X2 All Natural Energy Tea reflects the trend of consumers demanding products made with clean, wholesome ingredients.
Industry Implications
1. Fast Food - The fast food industry can explore the opportunity to offer healthier beverage options like all-natural energy drinks to appeal to health-conscious consumers.
2. Beverage - The beverage industry can capitalize on the growing demand for clean label products by developing more all-natural energy drinks with clean ingredients.
3. Health and Wellness - The health and wellness industry can benefit from the trend of healthier fast food options by partnering with fast food chains to provide nutritious beverages like X2 All Natural Energy Tea.