In an effort to raise awareness for endangered animals, the World Wildlife Fund launched a series of ads featuring massive animals being repaired. The print ads show endangered animals standing in garages while mechanics work on them. Each picture shows a different creature being prodded, examined and repaired like a car would be. Accompanying this striking visual is equally compelling text that states "Extinction can't be fixed."
Ad agency BBDO created the brilliant campaign for WWF. BBDO designed and implemented the ads to solicit donations from the Spanish market. The ads create a sense of urgency by emphasizing how permanent extinction is. By likening animals to cars, the ad agency is making it clear that damages to our environment can't be easily fixed.
Beast-Repairing Ads
This WWF Promotion Features Animals Being Treated Like Autos
Trend Themes
1. Endangered-animal Awareness - There is an opportunity for disruptive innovation in raising awareness for endangered animals through creative advertising campaigns.
2. Visual Storytelling - There is an opportunity for disruptive innovation in using visual storytelling to convey powerful messages and engage audiences in social causes.
3. Metaphorical Marketing - There is an opportunity for disruptive innovation in using metaphors to draw connections between unrelated concepts and evoke strong emotional responses.
Industry Implications
1. Advertising & Marketing - There is an opportunity for disruptive innovation in the advertising and marketing industry to create impactful campaigns that raise awareness and drive action for social causes.
2. Nonprofit & Conservation - There is an opportunity for disruptive innovation in the nonprofit and conservation industry to utilize creative and thought-provoking approaches to engage the public and generate support for endangered animals.
3. Environmental Advocacy - There is an opportunity for disruptive innovation in the environmental advocacy industry to leverage metaphors and visual storytelling to effectively communicate the urgency of protecting the environment and its inhabitants.