The WSJ December/January 2015 Better Than Bare editorial proves that less really is more. Make up artist Asami Taguchi applied light cosmetics to model Anastasia Kolganov. With the help of Taguchi's expert techniques, Kolganov posed effortlessly before a pale backdrop with an evident appeal to subdued, classic looks.
A deep red lip and shimmering eyeshadow were the only obvious cosmetic additions made to this WSJ production. The magazine is thus opting to bring in the new year with a simplistic, stripped down bang, playing up on neutral color palettes in spite of the call to go over the top during holiday parties.
Kolganov is evidently living up to the call. Little was needed to play up on the striking features of the pale, freckle faced beauty. Instead, she made the case for a fresh, clean look.
Barren Cosmetic Editorials
The WSJ December/January 2015 Better Than Bare Photoshoot is Stripped
Trend Themes
1. Less-is-more Cosmetics - There is a trend towards using minimal cosmetics and embracing natural beauty, offering opportunities for brands to develop simpler, more natural makeup products.
2. Classic Looks - Classic, subdued looks are gaining popularity, creating opportunities for makeup artists and beauty influencers to promote timeless beauty techniques and products.
3. Neutral Color Palettes - Neutral color palettes are being emphasized in makeup editorials, presenting opportunities for cosmetic brands to create and market neutral-toned makeup collections.
Industry Implications
1. Beauty & Cosmetics - The beauty and cosmetics industry can explore and capitalize on the trend of minimalistic makeup and classic looks to attract consumers seeking a more natural and understated beauty aesthetic.
2. Fashion & Lifestyle Magazines - Fashion and lifestyle magazines can adapt to the trend of stripped-down editorials by featuring more simplistic, timeless looks, resonating with readers interested in clean and classic beauty.
3. Makeup Artists & Beauty Influencers - Makeup artists and beauty influencers can embrace the trend of neutral color palettes and classic looks to offer tutorials and product recommendations that appeal to followers seeking a fresh and clean appearance.