OMEGA launched the Wrist-Chronograph Limited Edition collection, reviving an original design dated back to 1913. The capsule is comprised of 18 watches that have a refurbished makeover using the Calibre 18" CHRO movements that are over 100 years old. In order to incorporate some contemporary elements as well, OMEGA included newer technology on the wristwear in addition to the hinge-back encasing measuring out at 47.5mm.
The watch also has a 15-minute counter, Empire time hands and is finished with a leather strap. The dial reads in Arabic numerals and nod to the watches worn by the World War I aviators. A highlighting element is the OMEGA 18K Sedna gold-made crown and pusher -- with the crown marking the three o'clock and the pusher at the six o'clock mark.
Century-Old Revived Watches
Omega Revived the First OMEGA Wrist-Chronograph Limited Edition
Trend Themes
1. Revived Vintage Watches - Opportunity for watch companies to revive and modernize vintage watch designs for a nostalgic consumer market.
2. Incorporating Old Movements - Potential for using refurbished movements from the past to create unique timepieces with historical significance.
3. Blending Old and New Technology - Demand for watches that fuse vintage aesthetics with modern features and technology.
Industry Implications
1. Luxury Watch Industry - Luxury watch companies can tap into the demand for revived vintage watches with updated technologies and designs.
2. Watch Restoration Services - Opportunity for businesses specializing in refurbishing and restoring vintage watch movements for watch enthusiasts.
3. Fashion Accessories Market - Fashion brands can develop collaborations with watch companies to offer limited-edition vintage-inspired timepieces as fashion accessories.