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This Wearable Fitness Tracker Will Boost Your Exercise Performance

The OnePlus Band is an elegant and feature-laden wearable fitness tracker that is designed to bring a broad array of data and insights to the wrists of fitness-conscious individuals.

Developed by Chinese consumer electronics company OnePlus, this particular wearable fitness tracker stands out due to the inclusion of a number of preset workout modes that include running, walking, cycling, fat burning, rowing, swimming and badminton to name a few. What's more, this wearable fitness tracker is ideally suited to outdoor workouts due to its water-resistant and dust-resistant build.

In addition to exercise performance, the OnePlus Band also offers fundamental body tracking in the form of its heart rate and blood oxygen tracking features.

Available in a variety of catchy colors, this wearable fitness tracker sits at the intersection of health, fitness and fashion.
Trend Themes
1. Customizable Fitness Trackers - Opportunities in developing personalized fitness trackers with preset workout modes and color options to cater to different personality and fitness preferences.
2. Outdoor-specific Wearable Devices - Opportunities in creating wearable devices with water-resistant and dust-resistant features suitable for outdoor workouts and adventures.
3. Total Body Monitoring Wearables - Opportunities in developing wearables that offer both exercise performance data as well as fundamental body tracking through heart rate and blood oxygen tracking features.
Industry Implications
1. Fitness Equipment - Fitness equipment manufacturers can explore creating customizable wearable fitness trackers that cater to different fitness levels and preferences.
2. Sports Apparel - Sports apparel companies can incorporate wearable devices with water-resistant and dust-resistant features into their products, helping gear athletes towards outdoor day-to-day workouts, sports and adventures.
3. Healthcare Technologies - Healthcare technology companies can explore developing wearable devices that monitor both exercise performance and fundamental body tracking, offering a comprehensive solution for health-conscious individuals.

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