Wow Brows is a unique new app started by the brand Benefit Cosmetics to promote a lesser-known aspect of the brand.
The app functions as both a booking system and a loyalty program, and works to enhance consumer knowledge of the boutiques and beauty services that Benefit Cosmetics offers – which many are unaware of. Every time the user completes a Brow Wax service at one of the locations outlined on the app, they gain loyalty stamps. Over time, those stamps add up and users are able to collect a variety of rewards that can include everything from free brow tints and a free makeup lesson to a free lip wax.
Wow Brows works to promote Benefit Cosmetic's products and services while simultaneously benefiting its most loyal consumers.
Eyebrow Loyalty Apps
Wow Brows Lets Users Collect Loyalty Points When Getting Their Brows Done
Trend Themes
1. Beauty Loyalty Apps - Creating loyalty apps for beauty brands can increase consumer engagement and sales
2. Dual Function Apps - Developing apps that serve both as booking systems and loyalty programs can increase brand awareness and customer retention
3. Service-specific Loyalty Programs - Implementing loyalty programs that focus on specific services can incentivize customers to return and try new offerings
Industry Implications
1. Beauty - The beauty industry can benefit from developing loyalty apps that promote their brand and reward loyal customers
2. Technology - The technology industry can create solutions for beauty brands looking to develop dual-function apps that promote their services and increase customer retention
3. Retail - The retail industry can explore implementing service-specific loyalty programs to incentivize customers to return and try new offerings