For 2013's World Health Day, health insurance firm Unimed commissioned a heart-stopping print advertisement. With the text "your heart is whatever you let inside," the ad shows a large heart being flooded with many common stressors of everyday life. The purpose of this ad is to raise awareness for hypertension prevention.
Drawn inside the heart are items representing unhealthy pastimes such as smoking and eating junk food. In addition, things like stress are represented through a person working at their desk and a long line of traffic. All of these items are jammed into the heart through clogged up arteries. The implication behind this scene is that unhealthy activities combined with liberal amounts of salt and stress can lead to hypertension.
Heart-Clogging Print Campaigns
The World Health Day Ad Presents a Heart Bursting from Gluttony
Trend Themes
1. Health Awareness Advertising - Using striking and unexpected imagery to raise awareness about a particular health issue or condition, often highlighting the dangers of unhealthy lifestyle choices.
2. Visual Metaphors - Using striking visuals to convey a message or idea, often through the use of clever or unexpected metaphors and imagery.
3. Personal Responsibility Campaigns - Encouraging individuals to take responsibility for their own health through education and awareness campaigns, often focusing on the dangers of unhealthy habits and behaviors.
Industry Implications
1. Health Insurance - Health insurance companies could use this type of advertising to encourage individuals to take better care of their health and prevent expensive medical conditions.
2. Advertising - Advertising agencies could use similar striking imagery and visual metaphors in campaigns for a wide range of industries and issues, drawing attention and raising awareness.
3. Public Health - Public health organizations could use personal responsibility campaigns to educate individuals about the dangers of unhealthy lifestyle choices and behaviors, encouraging healthier choices and habits.